Creative Director

A: I started Atomic inside a virtual world, creating ads for shops and brands there. The freedom in those spaces was eye-opening — we could experiment and be way bolder than traditional advertising allowed.

The more I worked on those campaigns, the more I realized how safe and boring most modern ads had become. I grew up with commercials and print ads that were clever, daring, and actually fun. They pushed boundaries. Today, a lot of it feels cautious and forgettable.

So I wanted to build an agency that brings back that spirit — smart, creative work that catches your attention.

A: Not at all. I spent many years working in agencies, starting with Foote, Cone & Belding, and then on the client side throughout the 90s and 2000s. Some of the brands I worked on include Weight Watchers, Novartis, and Fox Searchlight Pictures. I also did graphics work on a Comcast campaign when the agency I was with at the time, Earle Palmer Brown, partnered with The Attik in New York, which was a great opportunity to work with some of the best creative minds in the business.

I also spent time on the in-house creative team at Price Waterhouse Coopers (PwC). There, I worked with teams in both Philadelphia and London creating multimedia training products — in Philly we developed modules to train corporate teams on SAP, and in London we built a multimedia game to teach new stock traders more advanced trading strategies.