Case study
Plonk!
From brand identity to launch ads: a playful visual world built to sell absurd products with serious stopping power.
Branding
Plonk! is a product brand developed within a virtual world, where the identity leans playful but remains sharply defined.
The visual language blends nostalgia with a more contemporary edge—using familiarity to draw people in, then pushing it just far enough to feel unexpected and memorable.
What we did
Why is matters
Building a product brand inside a virtual world introduces constraints similar to real-world launches—limited attention, immediate competition, and the need to create clarity and intrigue within seconds.
Plonk became a way to prototype campaign ideas, test visual storytelling approaches, and develop brand systems in a fast, low-friction environment.
The result is simple: stronger ideas, better visibility, and a clear increase in sales once campaign-based creative was introduced and shared with a targeted in-world audience.
Campaign ads
Each ad follows the same structure: one absurd product, one instantly readable punchline, and one clear visual payoff. Together they feel like a system, not one-offs.
